Privacy Policy

This Privacy Policy describes how DealScorer ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit dealscorer.com (the "Site") or use any of our tools, calculators, or services (collectively, the "Services"). By accessing or using the Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Services.

1. Information We Collect

1.1 Information You Provide Directly

• Email address when you subscribe to our mailing list, download resources (such as the Acquisition Checklist), or join a product waitlist.
• Contact information if you email us directly (e.g., for support or privacy inquiries).

1.2 Information Collected Automatically

• Usage data: pages visited, time on page, referral source, browser type, device type, operating system, and screen resolution.
• IP address: collected by our hosting and analytics providers. We do not store raw IP addresses ourselves.
• Cookies and similar technologies: see Section 4 below for details.

1.3 Calculator and Tool Inputs

Data you enter into our calculators and tools (e.g., the SDE Calculator) is processed entirely in your browser. We do not transmit, store, or have access to these inputs on our servers.

2. How We Use Your Information

We use the information we collect to:

• Deliver the content and resources you requested (checklists, reports, email notifications).
• Send periodic updates about new DealScorer content, tools, and products. Every marketing email includes an unsubscribe link.
• Analyze aggregated, anonymized usage data to improve our Site and Services.
• Respond to your inquiries and support requests.
• Detect, prevent, and address technical issues, fraud, or abuse.
• Comply with legal obligations.

3. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, our legal bases for processing your personal data are:

• Consent: when you subscribe to our mailing list or submit your email to download a resource.
• Legitimate interests: to operate, improve, and secure our Services, and to send relevant content to subscribers.
• Legal obligation: to comply with applicable laws and regulations.

4. Cookies and Analytics

4.1 What We Use

We use Vercel Web Analytics and may use Google Analytics or similar services to understand how visitors use our Site. These services may set cookies or use similar tracking technologies (such as localStorage or fingerprinting) to collect information about your browsing behavior across sessions.

4.2 Types of Cookies

• Strictly necessary cookies: required for the Site to function (e.g., session management).
• Analytics cookies: help us measure traffic and understand usage patterns. These may be set by third-party analytics providers.

4.3 Managing Cookies

You can disable cookies through your browser settings. Note that disabling cookies may affect certain functionality of the Site. Most browsers allow you to refuse all cookies, accept all cookies, or notify you when a cookie is set.

5. Third-Party Services

We share personal information with third-party service providers only as necessary to operate our Services. These providers are contractually obligated to protect your data and may only use it for the purposes we specify. Key service providers include:

• Vercel: website hosting, edge delivery, and web analytics.
• Email marketing provider (e.g., Resend, ConvertKit, or similar): email delivery and subscriber management.
• Stripe (when paid products become available): payment processing. Stripe's privacy policy governs payment data.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

6. Data Retention

• Email subscribers: we retain your email address and subscription preferences for as long as you remain subscribed. You can unsubscribe at any time using the link in any email.
• Analytics data: aggregated analytics data is retained in accordance with the retention policies of our analytics providers (typically 14 to 26 months).
• Support correspondence: retained for up to 3 years after your last communication, unless a longer retention period is required by law.

7. Your Rights

7.1 All Users

Regardless of your location, you have the right to:

• Unsubscribe from marketing emails at any time.
• Request access to the personal data we hold about you.
• Request correction of inaccurate personal data.
• Request deletion of your personal data.

7.2 EEA, UK, and Swiss Residents (GDPR / UK GDPR)

In addition to the rights above, you have the right to:

• Withdraw consent at any time (without affecting the lawfulness of processing performed before withdrawal).
• Request restriction of processing of your personal data.
• Data portability: receive your personal data in a structured, commonly used, machine-readable format.
• Object to processing based on legitimate interests.
• Lodge a complaint with your local data protection authority.

7.3 California Residents (CCPA / CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to know: you may request the categories and specific pieces of personal information we have collected about you.
• Right to delete: you may request deletion of your personal information, subject to certain exceptions.
• Right to opt out of sale or sharing: we do not sell or share (as defined by the CCPA/CPRA) your personal information.
• Right to non-discrimination: we will not discriminate against you for exercising your privacy rights.

In the preceding 12 months, we have collected the following categories of personal information: identifiers (email address, IP address) and internet or other electronic network activity information (browsing history, search history, interaction with our Site). We have not sold or shared personal information as defined by the CCPA/CPRA.

7.4 Other U.S. State Privacy Laws

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Oregon (OCPA), Montana (MCDPA), and other states with comprehensive privacy laws may have additional rights, including the right to access, correct, delete, and opt out of certain processing of personal data. To exercise these rights, contact us using the information below.

8. Data Security

We implement commercially reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (TLS/SSL), secure hosting infrastructure, and access controls limiting who can access personal data. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. International Data Transfers

Our Services are hosted in the United States. If you access the Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using the Services, you consent to such transfers. Where required by applicable law, we rely on Standard Contractual Clauses or other approved transfer mechanisms to ensure adequate protection of your data.

10. Children's Privacy

The Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at the address below.

11. Do Not Track

Some browsers transmit "Do Not Track" (DNT) signals. There is no uniform standard for interpreting DNT signals. We currently do not respond to DNT signals, but we respect your choices regarding cookies and tracking as described in Section 4.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Services. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically. Your continued use of the Services after any changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

For privacy-related inquiries, data access requests, or to exercise any of your rights described above, contact us at: privacy@dealscorer.com.

If you are in the EEA and have concerns about our data practices that we have not resolved, you have the right to lodge a complaint with your local supervisory authority.